Established by 23 deodeok (mountain herb whose roots have restorative properties) farmers on September 1, 1994, we are specialized in distributing and selling deodeoks. We gained a liquor license on March 30, 1999 and built a factory over three years. Since 2020, we have manufactured and sold deodeoks, deodeok liquors and deodeok-based apple liquors. We also have a list of liquor products including deodeok and milk vetch root liquors, goat and wild ginseng liquors, raspberry wine and milk vetch root liquors. Currently, we are the only manufacturer of deodeok liquors in Korea and receive a favorable evaluation at tasting event, etc. Jucheon meaning “Liquor-Spurting” is the name of the place of origin, and it led to creation of the dedeok liquor.